00:01:08:16CASE STUDY
PROJ 03
Relaxe — Performance Ad Creative
Performance-focused UGC and paid-social editing
ROLE
Performance Video Editor
TYPE
Paid social / UGC advertising
STACK
Editing · Motion graphics · Captions · AI-assisted visuals
00:01:20:00PROBLEM
Explain product benefits while maintaining fast pacing and native-feeling ad creative.
00:01:34:12SOLUTION
Shaped creator footage into concise performance ads with front-loaded hooks, benefit-led demonstrations, readable captions, and modular visual variations.
- Restructured creator footage around a clear hook and product promise
- Built visual demonstrations around the spoken benefits
- Added captions and pattern interrupts for sound-off viewing
- Created AI-assisted supporting visuals where footage was missing
- Optimized pacing and cutaways around the script
00:01:49:08KEY CHALLENGES
- Maintain a native creator feel while keeping the product demonstration clear
- Introduce visual variety without distracting from the spoken message
- Build reusable sequences that support hook and pacing variations
00:02:04:21ARCHITECTURE
Each edit follows a modular direct-response structure: hook, problem, product demonstration, benefits, proof, and call to action. Captions, cutaways, product close-ups, and motion graphics are organized as replaceable layers so new variants can be produced without rebuilding the full edit.
00:02:22:03FRAMES


