00:01:08:16CASE STUDY

PROJ 03

Relaxe — Performance Ad Creative

Performance-focused UGC and paid-social editing

ROLE

Performance Video Editor

TYPE

Paid social / UGC advertising

STACK

Editing · Motion graphics · Captions · AI-assisted visuals

00:01:20:00PROBLEM

Explain product benefits while maintaining fast pacing and native-feeling ad creative.

00:01:34:12SOLUTION

Shaped creator footage into concise performance ads with front-loaded hooks, benefit-led demonstrations, readable captions, and modular visual variations.

  • Restructured creator footage around a clear hook and product promise
  • Built visual demonstrations around the spoken benefits
  • Added captions and pattern interrupts for sound-off viewing
  • Created AI-assisted supporting visuals where footage was missing
  • Optimized pacing and cutaways around the script
00:01:49:08KEY CHALLENGES
  • Maintain a native creator feel while keeping the product demonstration clear
  • Introduce visual variety without distracting from the spoken message
  • Build reusable sequences that support hook and pacing variations
00:02:04:21ARCHITECTURE

Each edit follows a modular direct-response structure: hook, problem, product demonstration, benefits, proof, and call to action. Captions, cutaways, product close-ups, and motion graphics are organized as replaceable layers so new variants can be produced without rebuilding the full edit.

00:02:22:03FRAMES
UGC creator holding a Relaxe pocket device with an I couldn't switch off performance-ad hook
Relaxe UGC testimonial with a 30-second reset hook, subtitles, and motion graphics
Relaxe seven-day review UGC creative with a product highlight and captions
00:00:00:00
PORTFOLIO / 2026